LAST CHANCE TO SECURE CURRENT PRICING!

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

24/7 CUSTOMER SERVICE
Made to Order
Over 9000 customer reviews
24 MONTH WARRANTY ON ALL WATCHES

Established 2015
- 6 years in business

We started in 2015 and since then our customers have been world champions, models, athletes, para-athletes, UFC fighters, NFL player, Actors and more.

Here’s our story...

S-Force
S-Force

SWOLE O’Clock - Strength Will Overcome Limitations Everytime. Our original name.

At the time we launched- the meaning of swole was; powerful, strong, big. Swole was a niche brand with one vision: A watch big bold and strong enough for bodybuilders. Built like a tank.

We quickly became the definitive watch of the industry.

S-Force

The first couple years was all about improving. We started with version 1.0 and developed new editions multiple times a year until we hit SWOLE 5.0. Each year was filled with many upgrades to design, material, packaging, unboxing experience and more. By 2019 We were at the top of our game

Here are some of the highlights.

S-Force S-Force S-Force S-Force

We worked hard to earn respect and look after all our customers. Through our relationships and reputation we reached the very top of Bodybuilding. 

One of the greatest achievements of our brand. Till this day we are honored and grateful.

S-Force
We had HUGE success but...
our brand needed to change.

We hit a point where the name SWOLE had Shifted meaning in popular culture and we had to adapt.

S-Force

It was getting harder and harder to work with people. Women particularly didn’t want to wear a watch that said ‘Swole’ and a lot of UFC fighters we were networking with Loved our designs and quality but couldn’t bring themselves with the SWOLE branding. It was time for a change.

S-FORCE was born

The goal of the brand shift was to remain true to our roots but open the market for different customers.

We worked with the world champions and stars
Shaq
Shaq Former NBA player
18.8m followers
Martyn Ford
Martyn Ford Professional Bodybuilder, Actor
3.1m followers
Lexi Wood
Lexi Wood Model
1.1m followers
Nicole Thorne
Nicole Thorne Model
1.5m followers
Sergi Constance
Sergi Constance Fitness model
4.7m followers
Lee Priest
Lee Priest Professional Bodybuilder
488k followers
Lily May Mac
Lily May Mac Model
4.1m followers
Rosanna Arkle
Rosanna Arkle Model
5.4m followers
Mario Lopez
Mario Lopez Actor, television and radio host
1.9m followers
Worn by S-Force

S-force is Strength. There’s one thing in common with everyone who wears an S-force watch. It’s strength. Not physical strength - much more than that.

We know you can tell better time with a phone - the point of wearing an S-force is to be part of a group of extraordinary people who know what it takes to reach the top.

Strength Overcomes.
S-Force.

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Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

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★ Reviews

Let customers speak for us

9377 reviews
96%
(8967)
3%
(268)
1%
(48)
0%
(20)
1%
(74)
T
Forge Wear (GOLD)
Toni Monthan (Tampere, FI)

Forge Wear (GOLD)

G
HERA
Georg Gustav Grant (Ski, NO)

HERA

R
HERA
Robin Shum (Navarre, US)
Pretty in Rose!

It’s a beautiful piece. The rose gold really makes it stand out. The only problem I have is that the watch band is a little too large I am on the last notch which makes the band wrap all the way around. I knew it would be large on my little tiny wrists, but wow it is so cute!

K
HERA
Kym Groves
Quality

Quality build and so far am impressed with operation

W
ARES
William Greene (Chapin, US)

awesome