Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Made to Order
Over 9000 customer reviews

Interview: Mario De Luca

When did your fitness journey begin? Tell us a little more about your involvement in the industry. 

My fitness journey began in High School while I was preparing for the baseball season. I started competing in October of 2012 and turned pro in Men's Physique the next season. 

In your opinion who are the best role models in the fitness industry?

I think the best role models in the fitness industry is anyone who inspires and motivates others to get in great shape and live a happier and healthier life.

Are you a jeans or chinos kinda guy?

I'm definitely more of a jeans guy.

What is your favourite memory?

I have too many great memories to only have one favorite so I'll give you some of my top ones.  When I graduated College. When I played in the College Baseball World Series. When I signed my first Professional Baseball contract. When I Won my first overall title in Men's Physique. When I earned my Pro Card in Men's physique. When I earned my black belt in Aikido.

If you could learn to do anything, what would it be?

If I could learn to do anything it would be playing the piano. I've always wanted to learn and one day when my schedule isn't so hectic I'll start taking lessons.

What was one of the best parties you’ve ever been to?

The best parties in the world are the Las Vegas Pool parties! Specifically the 2007 Rehab pool party at the Hardrock Hotel on Labor Day weekend. Till this day that was the best weekend of my life!

What story does your family always tell about you?

The story my family always tells about me is when I hit a home run to win the game against Delaware and put us into the College World Series.

What would you do if you were the president of your own country?

If I was president of my own country I'd make fitness and exercise a law!  That way we wouldn't have an obesity problem like we currently have in America.

How would you describe bodybuilding to somebody who knows nothing about the sport?

The way I would describe bodybuilding to someone who knows nothing about the sport is that it's a way of life that will allow you to build you body to extreme proportions so you can look like a Superhero.

Outside of bodybuilding what other goals or dreams do you have?

Outside of bodybuilding my dreams and goals are very simple.  I just want to be happy.  No matter where I am or what I'm doing if it doesn't make me happy I won't do it.


$0.00 USD

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.


Product registration serial number

Enter the characters following the "-" (dash) marked on your watch caseback.

*Note: It can contain a mix of the number "0", and the letter "O"

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00

Shipping Address

Shipping Methods

★ Reviews

Let customers speak for us

9078 reviews
This watch is amazing I

This watch is amazing I get complimented every time I wear this watch well worth waiting three months to receive this watch. I will definitely recommend this company and I will be buying further watches in the future.

The best thing I have

The best thing I have bought in the last time... I have to wait for it 7 months but it was worth waiting!


Unbelivable watch, weighing at 390 grams, 50mm monster that looks and feels like a 5,000$ watch.
very impressed

A watch that worth the

A watch that worth the wait.
Big solid demands respect

Great watch excellent quality

Great watch excellent quality