Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Interview: Marco Laterza

When did your fitness journey begin? Tell us a little more about your involvement in the industry. 

At the age of 16, I badly hurt my meniscus during gymnastics. My physician predicted that I may never properly bend my knee or put weight on it again. I was devastated. After being out for almost a year and despite all warnings, I didn’t give up and got myself a physical therapist that started me on free weights training. My knee improved, and overall my body responded so well that a new fire was lit. At the time I already knew that if I could do it, I wanted to inspire others to become fit as well.

What has been your biggest success up until now?

Certainly my first cover in the Muscle & Fitness last year (2014). This was a childhood dream. I was always dreaming about it and visualizing it for many years. Different covers from Greg Plitt were hanging all over my room. He was/is my inspiration in this field.

What are you most afraid of?

Usually, I don’t consider fear as something that is inside of me. I think if you fear something you are inhibited in your actions, so what you need to do is face your fears if you have some. Get out of your comfort zone and face it. You will then eventually overcome them.

If you could learn to do anything, what would it be?

Great question, maybe learn another language like Spanish. I love the Latin culture and would like to get to know more about it.

If you won the lottery, what is the first thing you would do?

Since I’m a car lover, I’d buy myself a really nice car and the house of my dreams. Of course I would also use it to travel and explore the world and also support various foundations that try to make this world a better place. I love animals and therefore I’d love to support WWF for example.

What songs are included on the soundtrack to your life?

Lots of variation. Such as the movie soundtrack from Rocky (Eye of the tiger), various songs from RnB Stars like Usher, Drake etc

Do you ever get any weird questions from family, friends or strangers about your bodybuilding lifestyle?

This is very common of course. People usually question what is not in the norm of a society. There are all sorts of question coming towards me, but I don’t worry about it and answer them.

What would be your superpower?

There are many. Do you know the movie with Mel Gibson and Helen Hunt: What women want? I think as a male you would love to have this super power, right?

If there is one thing I cannot stand is injustice in this world. So with my superpowers I’d love to fight injustice in this world.

How would you describe most bodybuilders you know in 5 words?

Tough question, I’d say: disciplined, focused, strong mental state, hard workers, dedicated.

What kind of impact do you want to make in the bodybuilding world / outside of the bodybuilding world?

I want to be a role model, an ambassador, not just physically, but also as a person with character. I want to inspire others that everything is possible if you follow your dreams with the right mind of visualization, dedication, passion and perseverance, day in and day out. Always small steps day by day. It’s not the huge leaps that make the difference. The difference lies in the small steps.


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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