Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Interview: François Beya

When did your fitness journey begin? Tell us a little more about your involvement in the industry. 

I started training in 2002, I did not take it too seriously back then I just wanted to pack on a little muscle. I trained with a rudimentary diet for around a year, and then I decided to approach a coach who saw zero potential in me at the time. I was a drinker and a party animal. A year later I was one of his most dedicated clients. I stuck with Perfect Physique through my fitness journey I don’t believe in chopping and changing coaches.

In terms of involvement in the industry, I was always around behind the scenes. I took my training very seriously and I always keep a strict eating regiment. Six years ago I did my first show and won overall and that was set to be the platform for my ascension through the ranks.

What has been your biggest challenge on your journey?

You know I once saw a motivational poster that said “Get out of your own way” no phrase could have been truer in my case. A few months after I won the overall show, I was celebrating a new job/promotion with friends. I was drinking in excess and ploughed my car into a tree and a residence perimeter wall at a speed which was later estimated at around 140km/h.

To cut a long story short, I spent over a month in hospital, shattered ankle, damage knee, collapsed lung, face mangled and my bodybuilding dreams were in a similar state. This road to recovery was one of the most significant moments of my entire life for various reasons. It allowed me to discover who my true friends were in my darkest hour and it allowed me to focus on training and leaving the party life to those more apt to it.

After the month in hospital, I was bed ridden for a further month at home with my leg elevated, 4 surgeries to it in total with a prognosis that brought me to tears on multiple occasions….”You will never train that leg again”

Took me a few months to walk without a crutch, a few more in a moon boot, and nearly three years to squat again. I have degeneration of the bone in my ankle and it still causes me pain, but hey…..Living is easy, life is hard!

Would you prefer to watch sports or documentary? Why?

Well I supposed it would depend on the documentary or the sport. I can say with absolute certainly that I would rather watch a documentary on the mating habits of blind moles rather than watch a game of Cricket oh hell what a boring game HAHAHA. I am Chelsea fan though so I would exploit most opportunities to watch my boys in blue play.

Would you rather go to a comedy club or dance club?

I appreciate humour but it is not something I have ever felt the need to go watch live, I can easily get the DVD and it will tickle me just as much. In terms of dance clubs not so much my thing anymore. I do need to cut shapes every so often, so maybe once every two months I do the thing, then I am OK for another 2 months or so.

Growing up, was there a particular person – bodybuilder, athlete or even fictional character – who inspired you to want to look like them?

How can you ask me a question like that??? Do you have any idea how difficult it is going to be for me to select just one?? How do I select between the superior musculature of Dragon Ball Z’s Vegetta or the sheer dominance of Akuma from Street Fighter LOL

Growing up in that time there was a definite focus from illustrators and gamers to depict characters in their most exaggerated forms. I also really admire the bodybuilders of the 90’s, Serge Nubret, Tom Platz, Lee Haney and the Arnie’s of the world.

I am not a fan of excessive mass; I appreciate the labour, but would not want to look like that.

What’s the #1 most played song on your iPod? 

Deadmau5-Aural Psynapse, I can’t explain it, I cannot tire of it. This tune pulls on everything at once; it has a calming effect as well as a motivational uplifting one. I listen to it and I just know everything is gonna work out just fine. This tune could not have been more aptly titled; it literally does something to my synapses. 

What chore do you absolutely hate doing?  

I have been dieting and training for 12 years now, and I tell you…..cooking is getting old hey. The flip side of it is that I have trust issues, I could let someone else cook, but I would have to portion the meals myself.

Who would win in a fight between Spiderman and Batman?

Let us not forget that Batman is merely a private investigator with deep pockets. The man possesses no super powers, no mutations. He has a pretty belt and nice toys but Spiderman is a freak, he would beat seven shades of shit out of Batman. Don’t get me wrong, Batman is one of my favourites, but in a fight with Spiderman, Batman is going to push his medical benefits to their very breaking point.  

Are there some myths about bodybuilding that you would like to break down?

No, not really, the myths are created by people and people should do their research. If you find info the myth will become fact, if you don’t find info call bullshit.

We live in the age of information, there is no room for ignorance and people must stop acting like lemmings while claiming to be top of the food chain. 

If you could make a change to the bodybuilding industry what would it be?

It is basically already happening, it is my biggest bug bear. Cross federation competitive restrictions. As athletes we don’t get much remuneration from competing, so why restrict us. It is counter intuitive we need as much exposure as possible.


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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