Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

What Are Your Weaknesses? The Chef Johnny Hernandez Experience

Posted on 02/02/2017
"If you're always in a comfortable place there's very little room for you to grow and develop. As an individual and as a company."
Chef Johnny Hernandez will look at you directly in the eye and tell how the truth about what you're doing and if it's your passion. Growing up in a kitchen with his family, he grew a fond passion for food, cooking and the expression of love that cooking is. When growing up, he always knew he wanted to be a chef. After leaving school and going up to New York for the Culinary Institute of America, his father soon became seriously ill.
He passed not to long after, and left an amazing love and passion for cooking, helping others and giving back with Johnny and his family. Johnny gives back to us with advice he has learned throughout his journey

Meet the right people

This is obvious, but the real question is how do we do that. Surround yourself by people who are masters at crafts that you want to learn about or improve it, it takes action and a lot of it. You have to put yourself out there and really soak up all that you can. Don't be afraid because all of these people have been where you are now and they were afraid, just like you. Pick their brains and they'll love to tell you how it's done.

Get uncomfortable

This is another phase of putting yourself out there. You must get comfortable with being uncomfortable. You cannot grow as an individual or as a company if you're always playing it safe. Take risks. That's how you learn the best lessons.

Do what you love

This seem to be another obvious statement, but you'd be shocked by how many people who aren't doing what they love to do. To me, it seems meaningless to do anything else otherwise. If it doesn't make you happy, everything suffers. Your work, your life, your relationships, your confidence and the list goes on. You'll continuously feel as if you're beaten down on a daily basis for the sake of paying bills. Don't make this permanent, make this a temporary stop to get where you want to be.

Work on your weaknesses

We all have them and it's natural. However, your weaknesses don't have to be so. Learn how to improve yourself and do it, a little bit at a time, on a daily basis. It all goes back to being uncomfortable. Read, listen, review, experience, and do it all.  Dive into it and don't hesitate. I promise you, it'll pay off in the end.

Always give back to the community

One of the best things I was taught was to always give back to those who give to you. It doesn't matter your business or your product. Building communities around your product or business isn't just a marketing ploy, it's gratitude. It shows the customer you really care, as you should. Without the customer, there is no "you"

Take responsibility for you decisions and your risks taken

Things won't always workout and there are no guarantees. You can read and research all you want but, sometimes, it doesn't work to your standard. That's okay, because sometimes it's just not meant to work. The last thing you want to do is blame anything else or anyone else. You assumed the risk, you made the decision. The fault is on you which means you're in control of where to go from that point on.

Everyone and everything happens for a reason

Whether it's a relationship that doesn't work out, a goal not met or a job that you didn't get, everything happens for a specific reason and you must have faith in that. Look for the signs, they're trying to guide you in the right direction. Don't take it as you just have bad luck because that would be an insult to your future destination.


In light of all of this amazing advice, Chef Johnny Hernandez would like to leave on this final thought,



"Do what you appreciate and love. It keeps you alive and well. With love, faith and believe in yourself, there's nothing you cannot accomplish."- Chef Johnny Hernandez






$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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