Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Pickin' Up Good Vibrations

Posted on 10/30/2016

It's early.

The clock just struck five o'clock in the morning and the alarm pierces your ears with such a sting you'd think it was a near death experience. You weren't ready for it; but then again, you never really are.

Pulling yourself out of bed while debating if it's even worth getting up in the morning for, you sip your coffee and begin to pre-visualize your day and how amazing it's going to be and how much you're going to be accomplished today.

Then, you wake up…

Let's be honest, five o'clock workouts aren't for everyone. Kudos to those who can make it there. I believe, more likely, the busy individual tries to cram in their workouts during peak season at your local mega gym location just like every other hard working individual. 

As if that's not bad enough, you look down at your iPod, iPhone or whatever you use to listen to music and you are the least bit impressed with the playlist.

Your music has gone stale and, when your tunes go, your workout goes. You might as well be working out without headphones (Perish the thought).


Science and Stuff

Thought the scientific aspect of why music plays such a huge part when it comes to the influence and motivation to progress is abundant, I believe we gather the most information from the most simple of experiences.

Just like your body responds to different stimuli, your brain does the same. Pair that with the emotional evocation that music brings to that stimuli and your drive turns into a stick of dynamite ready to explode at the simple tap of the Play button.

Though we aren't awarded massive explosions, fireworks, 80's montage theme music and bright lights; Our hair beings to stand at attention, electricity shoots through our entire body and a sense of euphoria fills us to the point of purity.

NOW, and only now, are we ready to destroy our barriers and own the day.

Through this new stimulation, we reopen neural pathways in our brain that bring a sense of "fresh" to our ears and drive, which is why we wear the hell out of a new song because of this feeling. You know what I'm talking about.

You just added a few new songs to your playlist that you heard on some form of media and you keep playing it over and over and over again during a workout. Then, like clockwork, the emotional stimulation is gone and it's just words and tunes mixed together in a rhythmic melody.


Good Vibes for Good Times

Let's be real, music is life. Without music, life would be bland, emotionless and more boring than middle school math class. Why not use this to our advantage? Let's take a look how we can utilize this to really get the fires burning and own the day.


  1. Start Right to Get Right. Start each and every morning with music. Find something that fits your morning mojo. If you need something soothing, soft and classical; find yourself a beautiful cello concerto (my personal favorite) to get your creative and inspirational juices flowing like the coffee you're pouring. If you need something hard, energetic and solid; don't shy away from getting your rock on and shredding air guitar in the shower. Whatever you need to hear to start right, hear it.
  1. Use Online Media. I'm a HUGE fan of surfing YouTube for anything and everything new that I haven't heard yet. They have a huge selection of mixes that are already made for any situation. Whether it's for your workout, studying, writing, relaxing or working. And, for the most part, it's free and the artists WANT you to hear them. It's a win/win.

  2. Keep It Fresh. As previously stated, you're going to wear any new piece of music out chasing those feels. While doing so, keep your metaphorical pipeline full of new tunes to keep the inspiration coming, the motivation high and the fire burning. I'll refer to an interesting quote,

People say motivation doesn't last. Well, neither does bathing, Which is why we recommend it daily. - Zig Ziglar.


To Sum it Up: 

⦁ Your music is going to eventually be lame, so always keep it fresh with new material.

⦁ Music is life and it is meant to be experienced with every aspect of one's life. Use it.

⦁ YouTube is awesome.

⦁ ALWAYS keep a spare pair of headphones in your gym bag or in your car.


Article by Sean Burton


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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