Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

How To Walk The Line Like Jesse James

Posted on 02/27/2017


Life is full of opportunities, but what they don’t tell you is there’s a certain way to go about it. I had no idea where to begin when I decided to start this journey into the fitness industry, so I did the only thing I knew what to do at that time.

Throw myself in the fire and learn as much as I can.

Now that I have a few years and shows under my belt, I’d say it worked out well. Now days, I’m in a position to be able to give back to the community of those who want to do what I did. So, here are a few things to keep in mind when you’re headed down this path.

Take failure as a compliment

If I just gave you a bodybuilding trophy or medal, you’d only want it for a few days until you forgot about it. Without the work, the reward is meaning. And without failure,  you'll never learn what it means to struggle and be hungry for what you want. Stay hungry and never take the easy way.

Don't expect anything

Get rid of expectations because it’s not a good start. You need goals to reach for, but don’t expect anything. Whether it’s a win or loss. Again, put in the work and earn everything you have. Keep in mind, some people are lucky and move along faster but slow progress is still progress.

Trust only real trainers and nutritionist

Unfortunately, the fitness industry has a lot of shady business people and wolves in sheep's clothing. Everyone these days are "trainers" and "diet coaches". Do yourself a favor; do some research, look at their past clients and their pictures. If you don't see real results, just pass.

Don't fall into the "ambassador" trap

I say this as every "clothing line" out there or off the wall supplement line out there is looking for "reps". Real companies will send you a DM (if interested) asking for an email address or you have to work for it not just get a spammed message on your post. Again, don’t expect anything and put in the work to form your own name.

Use relevant hashtags

Some people hate this but I can't tell you how many times I've gotten a sponsors/endorsement or even on the radar to some major companies by doing this! Use social media to your advantage. It’s the largest and best source of marketing. Learn the hashtags and use the hell out of them. It’s how you get noticed.

Only tag the products shown and hashtag

This sounds like common sense, but take my word for it. It’s not. Use hashtags they (The company whose product is in your post)  use themselves. I can't tell you how many times I've seen someone post multiple supplements in a post. This shows no loyalty to a brand. And loyalty goes a long way with the right company.

Loyalty goes a long way

If you do get a supplement endorsement or become an ambassador only post their products. I've seen or had people hit me up about getting on with Evogen Nutrition but are with another brand. Skipping around brands shows no loyalty to a product as well and other brands will take note of this. You’re basically shooting yourself in the foot.

Post relevant material

One of my pet peeves is seeing people doing some idiotic workouts to get likes or bad press (that's good too right? wrong). Be a trendsetter and if you notice those "antics" never stay around long. Following the flow of content is tempting as everyone is doing it, but if you’re looking to establish your own identity in this industry, it pays to be different. Think outside the box.


You never know who knows who in this industry so make sure you are treating everyone the same as you would as your boss. Remember this: In the business world, it’s ⅓ what you know. ⅔ who you know. You have to network, be seen, and be active. How can anyone know about the next big thing if you aren’t out there in the open?

People are always watching

Simply put, some companies will drop you if you are too vulgar, post rated R photos, or post hateful messages/trolling people online. So watch those post! That’s a hard pill to swallow if you lose a sponsorship because you didn’t think before you post.

There you have it. It’s not a lot of information, but it’s a really solid place to start. I always tell those who ask advice from me,

“Don’t be like me. Be better than who I am”

So if you came here looking for an answer, you came to the wrong place. If you came here looking for a direction to go, you found it.

Keep working and never give up.

Jesse James


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


參訪台灣S-FORCE台灣官方網站 台灣購物網 I want to keep shopping at sforcewatches.com
Product registration serial number

Enter the characters following the "-" (dash) marked on your watch caseback.

*Note: It can contain a mix of the number "0", and the letter "O"

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00

Shipping Address

Shipping Methods