Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

How To Live a Life of Mastery and Fulfillment

Posted on 03/17/2017

How To Live a Life of Mastery and Fulfillment

By Mitch Muller
Swole O’Clock

Most people would love to believe the life I live comes easily as I grew up in a blue collar, hard working type of family. They couldn’t be any more wrong. My life came with a struggle, both physical and personal. I was athletic as a child, but skinny. I didn’t find my love for fitness until I realized what my purpose was in my life.


That is the most difficult thing I had to do, beyond bodybuilding and starting a business. It wasn’t until I discovered my purpose did everything begin to flow and make sense. How do I go about finding it? I’ll tell you right here:


Work hard and God will prosper you. (Deuteronomy 28:8) But also work SMART
Nothing will beat good, old fashioned hard work. Not talent, genetics or money.
A man must do everything he can to provide for his family.
In my eyes, any body can start a family, but only a real man to provide everything for them. It's not easy and, by todays standard, not very common; but it's how I was raised and it's what I believe. Don't have children if you don't plan on doing everything for them.
Trials develop your character, preparing you for increased blessings.
In my eyes; You work, you get paid. If you don't work, you don't get paid. It's that simple. Every payment is a blessing, not an entitlement. 
Take responsibility for the problems that are the result of your own bad decisions.
If you can't accept your own responsibility for your own actions, you'll never get anywhere.
See challenges as stepping stones, not obstacles.
Life is about perception. If you see nothing but obstacles, that's all you will get. If you see nothing but stepping stones, you'll get to where you want to be.
Be meek before God but Bold before men.
This is very self explanatory if you have faith. You may not agree, but this is how it worked for me.
Having a goal means creating a plan of action to achieve that goal, and then remaining PERSISTENT until it comes to pass.
I like to refer to the term "program hopper". The kind of person who jumps on a plan, gives it a day and jumps to another. Things take time to grow and you must put in your time.
The secret to living is giving. (find someone who is worse off than you and help them)
You cannot forget to give back. Do unto others and don't do it for a reward.
Feed and Strengthen your mind every day (spend at least 30 minutes per day listening to audio/reading)
You won't progress unless you train your mind. This means reading/listening to something to better yourself. Buy an audiobook and listen to it while training or doing cardio. Take time to read part of a book before you go to bed. It'll pay off in the end.
Practice gratitude 3-5 minutes first thing in the morning and before bed (What 3 things are you thankful for today?)
If you focus ONLY on the negative, you'll only get it. Instead, focus on what you have and your blessings. Your life will change because of it.

I’m not the kind of Christian that will shove their religion down your throat ( I’m actually really against that ) but I’m the kind of man to tell you like it is. You don’t have to believe in God to be successful, you just have to believe in yourself.

So what are you waiting for?

Mitch Muller


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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