Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

How Success Came From Failure. The Jonni Shreve Story.

Posted on 02/27/2017


I’m a very dedicated individual. Once I put my mind to something, very little can sway my focus. In fact, some would say I would slightly obsess over making this possibility into a reality. However, that being said, there are times when I, myself, get tired of beating my head against a brick wall.

Growing up, I wanted nothing but to become a professional football player. I was good, I was told I was good and that I had all the potential to play division one and beyond.

But, it didn’t happen.

And after 18 long years of chasing this dream, I decided to let it go. I was broken, depressed and disappointed. Then, something amazing came my way.

I discovered bodybuilding and, in that moment, my life had changed forever. I was able to create a success out of what most would consider a failure of chasing my football career.

Here are a few things I learned along the journey

1. Never stop chasing your dreams

You have two options. You can give it your all or you can give. I would have much rather chased my dream and gave it everything I could possibly give and come up short than give up at the first rough patch. Now I know for a fact, this wasn’t going to happen and I can move on to something better. It’s a lot better than having regrets.

2. Believe your goals are achievable

Goals are a must to have, but you must believe you can achieve them. If you don’t, they’re pointless goals to have.

3. Work your absolute hardest. If it doesn't work out at least you know you did everything you could

Hard work will always beat talent, genetics and status. Just because someone was ahead of you for whatever reason doesn’t mean they’ll stay there. Keep pushing.

4. Less talk More walk

Let’s be real, everyone talks but few people walk the walk behind it. You can say all day long you want this, want that, etc. However, if your actions aren’t matching your words, you’re just bullshitting yourself, your peers and everyone you’re talking to. If you want something bad enough, you will do whatever it takes to get it.

5. Love who you are and be clear on what you want to put out in the world

If you’re trying to get ahead and separate yourself from everyone else, you have to realize that you’re your own billboard. What you portray and what you feel about yourself is projected out there for the world to see. Check yourself before you get checked by reality.

6. You only have a limited amount of time and energy invest it properly

Tomorrow isn’t guaranteed and yesterday is gone. Right now, this moment, is all you have to work with that’s guaranteed. Use your time wisely.

7. Set yourself up for financial stability and success

Whether you’re taking care of your dream, your family or yourself; no one cares about your finances and your struggles. We’re all struggling in some way and we all work together to help each other when we can. However, at the end of the day, you are responsible for your finances and success.  

8. You will fail

Don't be scared to go all in. It's the only way you'll learn what works and what doesn’t. I don’t see failure as the end of a journey, I see it as a lesson to be learned.

9. Treat everyone the way you want to be treated

No matter where you are or what you do or what you've accomplished. Be nice to everyone and, when they treat you like crap,  still treat them they way you want to be treated. Spreading love is by action not words and we need more love in this world.

10. Have faith in yourself

If you believe in God have faith in him too. It will give you an inner strength in your weakest moments and it’ll not only fortify your spirit, it’ll give you something more to believe in. We’re human and far from perfect, but we’re capable of amazing things. Use this gift.

This is how I did it and how I got to where I am today. This may not be for everyone, but that’s okay. We’re all different and that’s a beautiful thing. At the end of the day,  if you can look in that mirror and like what you see looking back at your; in my mind, you’re winning. Keep that going and never stop

Jonni Shreve


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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