Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Do You Have What It Takes To Be Legendary? The Ric Drasin Story.

Posted on 02/01/2017


I believe everyone cannot be success, but everyone is capable of being successful. All it takes is the will to succeed. However, there are many levels of success. What would it take to achieve a level of success that is ...Legendary?

Ric “The Equalizer” Drasin is a former champion bodybuilder and professional wrestler from the golden era who sat down with us at Swole O'Clock to give us an idea on how to get on Ric's level. How he did it and what it takes to get to the level of legend that is Ric Drasin.

  • Do What You Want

Ric left his hometown after his father passed away. He swiftly claims that,

” If I hadn’t left home, I wouldn’t have amounted to anything. I knew that at 18 and I’m very glad I did. I have no regrets either. I’ve done everything I wanted to do and I do what I want.”

We all know someone who knew what they wanted to go for, do or try and never did. Why? Out of the fear of the unknown. Ric is a top notch example of what happens when you ignore that fear of nothing.

  • Put In The Work

Ric Drasin also owns a wrestling school in California and, since the doors opened, his phone has been ringing off the hook by children with WWE dreams in their heart.

“These kids think just because they have some tights, some music and wrestled once in their mom’s backyard, they can just set in a real ring and make it to the big show. They have no clue how much work it takes to make it and I just tell them off the bat to let that dream go and go for something else. Just like the “actors” I run into in California who don’t work. But they call themselves “actors”. I don’t get it.”

  • Always Treat People Nicely

One thing Ric has said, and has always said, is to always treat people kindly.

“I get recognized a lot around California and wherever else I go. I always make it a point to say Hi, shake hands, take photos with fans and sign autographs. I never treat a fan like they’re a burden.

I see these guys in the gym, body builders, actors, athletes, etc. and they look so inconvenienced when a fan approaches them and asks for a picture or an autograph. It really bugs me because they just want your time. I don’t get it. I’ve always treated people kindly and I have never been treated bad in return.”

Drasin expounds on the mental toughness, heart and dedication required to truly excel in this art, as well as the applicableness of a bodybuilder’s mentality to parenting and other aspects of life.


Even at 71, Ric still stays in excellent shape and trains seven days a week., and regularly contributes to The Huffington Post. He is still accustomed to beating the odds, as he recently survived pneumonia and congestive heart failure and quickly recovered.

Ric is an icon and a motivator to all of his followers in life and on his show. He inspires people to gain self-confidence and move forward. I believe we can all use more of this in the world.



$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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