Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Can You Stand To Be Alone?

Posted on 10/30/2016

We are a direct reflection of our surroundings and our environment.

We rub off on each other both for the best and, unfortunately, for the worst at times.

We slowly start becoming someone entirely different when we spend too much time around a certain person or in a certain place.

In short, we begin to lose ourselves in whoever we’re putting all of our energy in. Most times, this is in a form of a relationship of some kind.

But, as I’m sure we can all agree, relationships nowadays aren’t like the ones our parents and grandparents had as well.

It seems to many people are rushing at the chance to be with someone for the sake of being with someone and, even worse, they lower their standards out of the fear of being alone.

Just like the elections in America, it seems we are forced to choose the lesser of the two evils.

We choose to be with someone who, may or may not, fulfill us to our entire capacity simply for the sake of having someone there or we stand alone, with only ourselves to keep us company.

What’s wrong with the aforementioned? Well, it’s in my personal opinion, we are our own worst enemy. We, on a very subconscious level, can’t stand to face ourselves.

To me, it almost seems everything is all ass backwards. So my question to you is,

“Can you be alone and be happy?”


New Beginnings Start At Old Endings 

We all know someone who can’t be alone. That one person who jumps from relationship to relationship and you can’t make heads or tails of it.

You can’t understand why that person can’t just stop, handle themselves and stop getting into these relationSHITs.

Like a monkey swings from branch to branch; almost instinctively, they continue. Why?


Because we don’t want to deal with who we are as people, ourselves.

We’ve all been there. We’ve settled. We’ve sold ourselves short on a possibility that we weren’t 100% about and, I can guarantee, we’ve all kicked ourselves in the ass for doing it.

And, as I write and you read, you’re thinking back on the time when you were there, yourself.

The memories of the emotions you’ve dealt with looking directly at the person you didn’t really like, who didn’t treat you well and whom, at the point, you couldn’t even remember why you dated them in the first place and you, at that point, can’t believe you’re even in this relationship.

And then, the best thing that could happened happens.

You’re single again.

This is a great opportunity for you to learn something very important that, a lot of people, don’t realize until it’s too late. This is your chance to get to know who you really are, as a person. Not who you THINK you are;Thinking and knowing are two different things.

This is your chance to be without distractions, emotionally external obligations and without a negative presence in your life to dig deep and discover yourself. 

In short,

“Don’t search for your soulmate. Search for YOUR soul, mate.”


Ultimate Knowledge is Self Knowledge

My mother, when I was growing up, would always tell me a few things that, I believe, everyone can benefit from.

  1. You cannot appreciate anything if you don’t appreciate hard work. There’s a huge disconnect from hard work and reward in the younger generation of entitlements. And, much like in the Health and Fitness community, there is a horrible misconception that great results do not come from hard work but a “magical program” or a “magic pill”. I believe the same in life. You could never appreciate anything given to you as you did nothing to deserve it.

  2. A piece of trash in a nice suit is just well dressed garbage. Perception is the false reality a lot of us have a hard time dealing with. We trust our senses before we pursue any research and, often times, are left shocked at the deception. Whether we’re talking about relationships, life or fitness. We should always read what’s between the lines. Your intuition will always be honest with you, even if others aren’t.

  3. If you don’t love yourself, you are incapable of loving anyone else. Simply put, you cannot give something you don’t already possess. You cannot give money without having money. You cannot give advice without having experience. So why would you think it would be possible to give love if you do not possess it in your heart?

But, as always, knowing is not enough for our pursuit of self knowledge. We must make the extra effort to apply this to ourselves.

Look in the mirror as you will see your greatest threat.


Strength To Overcome Always Lies Within

Can you honestly say that you know exactly who you are or can you honestly say you accept and love yourself despite your personal flaws?

Though we all have something we want to change, correct or improve, yes; however, I’m referring to the real you.

  • The one behind the make up, the mask and the manmade facade that society implies you put on in pursuit of pseudo-perfection.
  • The one whom only a few have seen and know of
  • The one who is hidden behind your insecurities
  • Your most raw form

I believe our biggest misconception is what strength truly is. What it is to be strong. I can tell you what it’s not:

  1. It’s not having the biggest bench press, squat or deadlift (even though that is pretty awesome)
  2. It’s not having the biggest, most expensive and newest anything
  3. It’s not repressing any and every “weak” emotion possible

It’s being human; naturally flawed yet still walking tall, talking the talk and backing up every single word.

Believing in yourself every step of the way. It’s acknowledging your aren’t perfect and that’s alright because no one is.

It’s accepting your flaws and insecurities and not using them as an excuse to not pursue something amazing that you’re very capable of.

It’s knowing your value as a human being and refusing to settle and accept less.

It’s withstanding the storm. Knowing you will be fine, regardless of the outcome.

It’s overcoming limitations. Every time.


Article written by Sean Burton


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    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

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  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
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Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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