Built not bought. Our pieces are custom made for you. Allow 90 business days to ship. Learn more.

Unlike any other watch brand, your watch will be built for you. Using the highest quality standards possible our expert craftsmen will create your watch from scratch. Complete with your chosen words of meaning on the back, this process will take 90 business days from start to finish.

Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.Please read carefuly.

Covid-19 almost killed our business.
Many of the launches and partnerships we had planned were forced to end. We suffered from supply chain issues and from those promises we had to break with you - our friends and family.
Moving forward there will be BIG changes.
S-Force will never be the same.


Just like the hero who emerges triumphant through trial and tribulation, your watch will stand as testament to your strength and endurance.

Instead of stocking certain models, we will now be custom making every watch. This will take around 3 months of hard work by man and machine to forge your individual piece.

Every S-Force piece is built for its hero. Customised for you.
You will get your choice of quote or words on the back of the watch, as a symbol of YOUR STRENGTH.

Don’t buy one unless it has meaning for you. S-Force is a reminder that strength will overcome limitations every time.
Strength is needed in a time like right now.

I understand

Strength Meets Class

Posted on 08/22/2018

We’ve toughened up the dress watch  - and we think you’ll like it.

A luxury watch that’s tough but classic? We got you. When you asked for something more, we listened - and went straight to work engineering the ultimate masculine dress watch.

The result is the Classic collection - a range of luxury watches designed for you and now available to pre-order. Simple yet powerful, our Classic watches look just right with a suit or buttoned-up shirt, but have the signature SWOLE strength to them too.

Our goal was to toughen up the dress watch to create an unapologetically masculine timepiece with eternal appeal. Where better, then, to start than with some of our favorite role models? We turned to the world of acting for inspiration, naming all three watches in the collection after actors who are masters of their craft. There’s the Eastwood (silver), the Nicholson (silver and blue), and the Connery (rose gold) - and if a certain fictional British spy just popped into your head, then that was exactly the right image. We were definitely thinking of James Bond when we created these.

In practice, the Classic collection is all about balance. At 46mm, the case diameter is wide but not oversized, with a thickness of a little over 9mm. Large in size, our Classic collection watches have the masculine heft you’ve come to expect from SWOLE, but we’ve taken care to make sure they are still sleek and unfussy in style. Each watch in the collection gets its character from the custom-cut SWOLE lugs that feature our signature engraving.

Built to last, each watch is water resistant up to 100m and features sapphire crystal glass

 You’ll find this powerful simplicity in the rest of the technical specifications too. Built to last, each watch is water resistant up to 100m and features sapphire crystal glass with an anti-reflective coating on both sides. The cases and straps are made from solid stainless steel, with the straps combining links of brushed steel with a mirror polished central link for a classically stylish contrast. An octagonal bezel, beehive-patterned dial and CLASSIC case engraving complete each watch in the collection.

Not content with taking SWOLE out of the gym and into your formal closet, we took the opportunity to set ourselves a challenge, too. As part of the Classic collection, we’ve created our first-ever automatic watch: the Nicholson. With its blue dial and silver colored case, the Nicholson has a Swiss automatic movement, with a power reserve of 38 hours. If you want one, though, you’ll have to be quick: we only made 300 of these very special watches.

Every man needs a dress watch in his wardrobe

Every man needs a dress watch in his wardrobe, but nobody has ever managed to strike the right balance between simple, classic styling and masculine power—until now. The SWOLE Classic collection re-imagines the luxury watch, and we can’t think of anything we’d rather have peeking out from our jacket cuffs behind the wheel of a classic car.

The Classic collection ($239-$695) is now available to pre-order from the SWOLE O’Clock website for shipping on September 30th.


$0.00 USD


Lay-Buy is a fast and easy way to split your payment over 5 months.


  • When you reach the payment portal of checkout, select "Put it On Lay-Buy".
  • Make a deposit of 20-50% to secure your watch.
    Balance will be split into monthly payments over 5 months.
  • When payment is made in full, we'll ship.*
    It's that simple.

*PRE-ORDERS: If full payment is received prior to estimated ship date, your order will ship based on the ship date provided at the time of purchase.

Going to Olympia this year?

A free gift is waiting for you at our booth!

Plan on attending Olympia 2019? Come by our booth #977 to try the new watches on your wrist and claim your free S-Force gift!

Ordering Information

  • Delivery to .. IS ..
  • You can pay by: PayPal, Visa, Mastercard, American Express. Or you can use Splitit for easy split payments plans.
  • All watches come with a 2 year unlimited warranty. That’s right - movement, glass, plating, strap, clasp - the warranty covers them all.
  • Buying is risk free with our 30 day return policy - not happy with the watch? Simply send it back for a refund.* *Due to their custom nature watches will not be fully refunded. $100-200 usd will be deducted, based on the associated costs of the product.

Complete your look with these crazy flash deals:


Forge Wear (SILVER)

$119.00 USD

Forge Wear (ROSEGOLD)

$119.00 USD
Collectors S-Force 6 Pack (box only) BF2019 Flash Deals

Collectors 6 Pack (box only)

$99.00 USD $65.00 USD
Collectors S-Force 3 Pack (box only) BF2019 Flash Deals

Collectors 3 Pack (box only)

$65.00 USD $45.00 USD

Forge Wear (GOLD)

$119.00 USD

Forge Wear (BLACK)

$119.00 USD
S-Force Band- Pixelated Snow Camo BF2019 Flash Deals

Band- Pixelated Snow Camo

$49.00 USD
S-Force Band - Black Accessories

Band - Black

$49.00 USD


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