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S-Force

Right Lock: redesigned to minimize contact with the wrist.

Tommy Tal |
One of the most common problems with oversized watches is that the crown’s lock digs into the skin when moving the wrist.Customer feedback has told us that we’ve had this issue in previous models. So we decided to move the crown/lock to the left i...
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First Pictures!

Tommy Tal |
Wrists on fire:
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Samples Sent To Photographers

Tommy Tal |
Just a quick update to let you know that the first watches have been sent to our photographers and ambassadors. Wrist and action shots coming soon... Stay tuned!
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Let There Be Light! Swiss Super-LumiNova In Our New Watches

Tommy Tal |
We're thrilled to announce that our new VIP, VIP AV8R, VIP SEA, Carbon and Limited editions collections will all come with a Swiss SuperLuminova lume- the best afterglow in the Industry! Always looking for ways to improve our watches, an upgraded ...
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Testing Time

Tommy Tal |
Our new watches go through rigorous testing and strict quality control procedures..The tests include the following: 1. Water resistance test2. Movement functionality test3. Band pulling test4. Plating test5. UV test (The VIP AV8R Thunderbolt, ban...
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First Carbon Fiber Samples Ready

Tommy Tal |
Carbon fiber, a lightweight high-tech composite that’s 3x stronger than steel, is largely used in the fastest racing cars in the world. Formula 1, Nascar and Le Mans all use this elite material, and now we have it in our watches! Making our Carbo...
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Assembling First Samples

Tommy Tal |
Today we're assembling the very first samples. This is the first time we've seen the AV8R’s new dial within a case. We're very happy with the end result: We’ve received so many requests for yellow gold watches from you guys. So, after 4.5 years ...
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An All New Scratch and Fading Resistant Ceramic Insert

Tommy Tal |
Our VIP AV8R and VIP SEA will come with a beautiful, flat ceramic insert. They look great in pictures, but holding they look amazing in person! These pieces are stunning, oozing with quality and luxury. No wonder Rolex is using ceramic in their mo...
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Rubber Bands- Upgraded

Tommy Tal |
Our previous watches had a PU rubber band. All of our new rubber band watches (Original and Carbon collections) will come with an NBR rubber band.  We've decided to upgrade to Nitrile rubber (NBA), a tougher and better grade.NBR is super durable,...
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First Cases Are Ready!

Tommy Tal |
Hey guys, here's a short production update- the first case + bezel samples are ready! It feels great seeing those 3d renders transforming into solid steel. They just look so much better in our hands. Silver, rose gold, yellow gold, two-tone and...
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It's Coming Alive! Dial Samples Finally Ready

Tommy Tal |
And we're live! After nearly a year of planning, designing, rendering, dozens of changes made and decisions taken, the first samples of S-Force watch components are ready. Movements assembled into the dial? Done! These dials looks absolutely st...
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